BP (NYSE:BP) Buys Google Ad Words, "Oil Spill"

BP (NYSE:BP) bought the Google ad words "oil spill" with the tag line "how BP is helping." This will link search results from Google and Yahoo directly to BP's website. A spokesman for BP, said the reasoning behind this purchase was to help people by making it a little easier to find out and follow the on going fuel spill containment efforts. There also will be links on the website that will help direct people to the correct places to file a legal claim, sign up to volunteer, and to report oil found on the beach.

BP has spent several millions of dollars, $50 million to be exact, on television advertising. President Obama has criticized BP for doing this, especially when they have given fisherman who have lost their livelihood only $5,000. Not to mention how it seems they are attempting to limit the amounts they'll pay to those people that have been directly effected by the devastating results of the hazardous spill disaster.

Televised apology ads or not, its not changing the views of most people, 20 percent say they will no longer purchase BP gas while 31 percent will buy less gas from the oil company. While 47 percent of people feel BP's public relation efforts are too little to late, there are 41 percent who believe that BP is doing absolutely everything they can, leaving 42 percent who feel they are only doing what is necessary for public relations sake. The bottom line, 71 percent of people feel BP is responsible for the oil spill.