All BP (NYSE:BP) can do at this time in the Gulf of Mexico is stand on the sidelines and watch as Chevron (NYSE:CVX), Exxon (NYSE:XOM) and Shell (NYSE:RDS-A) move ahead with their attempts to expand their Gulf presence and gain advantage over their rival.
Major companies can now apply for permits now that the oil moratorium has been lifted in the Gulf, and though technically BP could as well, they know at this time it would be a waste of time and energy, and will focus on cleaning up its image and going through the process of having it determined whether or not they're considered negligent in the matter.
Once that is cleared up, they may feel more free to pursue Gulf permits, which CEO Bob Dudley has implied the company will continue to do, as they have no intention of willingly leaving the Gulf unless forced to.
This will give their competitors a key advantage going forward, and BP will have to weigh that against taking the time to resist in lawsuits and claims which may not be legitimate, but better to settle and get behind them rather than waste precious time.
For now, their competitors have the upper hand in the Gulf and are taking measures to expand that advantage as much as possible.
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BP approves an attack strategy on Exxon, Shell and Chevron and plans to use the BPCares websites to promote its online PR campaign.
ReplyDeleteThis decision was unanimously agreed upon in conjunction with the BPAMA at their recently concluded meeting. The BPAMA marketers were concerned about BP’s long term commitment to the partnership. BP pointed out to the BPAMA members that they will not be abandoned; rather… they will receive the full support from BP’s marketing machine to crush the competitors like Exxon, Shell and Chevron.
BP will use its bevy of various BPCares websites (said one of the Marketing Managers) to target specific markets in the US and around the world; “We will punish Exxon, Shell and Chevron… its War and its personal”. The domains that BP will use are as follows:
BPCares.com
BPCares.net
BPCares.org
BPCares.info
BPCares.us
BPCares.biz
BP will collaborate with the BPAMA with regards to the execution of specific websites. The websites will be up soon and some of the websites will target the Southern States that suffered heavily from the oil spill.
This posting is false. The official BP site is www.bp.com
ReplyDeletewow someone is out to get BP.... I really can't see BP punishing any big companies at the moment. I think BP would rather work with the other super majors than attack them...
ReplyDeleteI don't see the profit margin in going after shell