Energol, a trademark held by BP (NYSE:BP), was the winner in an ongoing battle between German-based Enercon GmbH, a wind-turbine manufacturer, who sought to have their name used across the European Union.
BP had the Energol name trademarked before Enercon, and won the right to continue using the name in the EU.
The European General Court concluded, “There is nothing to cast doubt on the conclusion that there is a likelihood of confusion between the marks,” dismissing the challenge from Enercon.
Enercon wanted the right to brand the name on products like fuels, industrial oils and paints.
BP fought the initiative based on its previous trademark.
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